Concept
By ZAD, an emirati brand, bridges the gap between tradition and contemporary fashion with its exquisite handcrafted leather goods. Inspired by the timeless elegance of Arabian culture, each product is meticulously created with utmost care and attention to detail.
Leather selection and craftsmanship
Using high-quality calfskin leather and skilled craftsmanship, every piece tells a story and holds a profound meaning. We strive to share the beauty and richness of the Arabian sense with the world, fostering a deep appreciation for fashion and handcrafts. Experience the allure of Arabian culture with us and discover the perfect blend of luxury, craftsmanship, and heritage.
ZAD | ALTURATH
A captivating photoshoot campaign that beautifully captures the rich culture and traditions of the UAE. Through carefully selected models and settings, we immerse ourselves in the beauty of the region. Inspired by the Classical art period, our campaign exudes restrained harmony and beauty, reflecting the timeless elegance of our culture.
This campaign goes beyond showcasing our products; it explores the inspirational storytelling that underlies our design journey.
Led by Project Manager and Art Director Humoud Mosabih, and with the creative assistance of Artist Roudha Hamad, we present to you this artistic campagne. Featuring models; Fahed Al Marzouqi, Hamda Khalifa, Muna Mohammed, Saoud Al Marzouqi, and Yousef Lari, this campaign is a celebration of beauty, culture, and inspiration.